Before I get into my Leadpages Review, let’s be clear on what exactly it is. Leadpages isn’t meant to be a complete sales funnel software package such as GetResonse, Active Campaign, or ClickFunnels. Leadpages is primarily a page builder (probably the best one I’ve used)—although you can also build basic websites with it. But, that’s not necessarily a bad thing at all.
Leadpages easily and seamlessly integrates with other platforms such as AWeber and WordPress, so it can be an integral part of your sales funnels. Sometimes it is advantages to use separate platforms for your sales funnels and online marketing. That way, you can choose the best software components for each function of your funnels and have more flexibility down the road if you need to make changes.
So, let’s get into the details of Leadpages to see how well it works and if it’s the right software tool for your online marketing.
While landing pages and forms are Leadpages main strengths, you also get a lot of other useful features such as:
- Leadpages Site Builder
- Pop Ups and Alert Bars
- Lead Magnet Hosting and Delivery
- Real Time Analytics
- Facebook Ad Builder
- Integration with Over 40 Applications
- Tutorial Webinars
Leadpages Pricing and Plans
You can choose from 3 different Leadpages plans:
- Standard: $25 mo.
- Pro: $48 mo.
- Advanced: $199 mo.
And, you can try out Leadpages free for 14 days.
Prices are slightly higher if you opt to pay month to month.
Signing Up for Leadpages
Signing up for your Leadpages account is a very straight-forward and easy process. From the Leadpages website, click the “Start a Free Trial” button.
You then enter your account information (Name, Email, Password, etc.).
Then, you specify your Leadpages web address where your pages are published. Note that you can also publish your pages to a third-party domain.
After signing up, you can dive right in and create your first landing page, pop-up, or website.
The Leadpages dashboard is very streamlined and intuitive. There are basically three separate areas: Sites (Websites), Landing Pages, and Conversion Tools (Pop-Ups, Alert Bars, etc.).
Creating Landing Pages with Leadpages
Professional-looking, effective landing pages are the star with Leadpages. They include the best looking page templates that I’ve seen. And, with the Leadpages editor, it’s very easy to customize the pages to suit your business.
To create a landing page in Leadpages, you just go to the Landing Page section and click the “Create New Landing Page” button.
Next, you choose the goal of your landing page (generate a lead, make a sale, brand awareness, etc.)
So, for example, if you select Generate Leads, you then specify the item you’re offering as a lead magnet.
You can choose to create your page from one of the suggested layouts, or you can browse the entire template collection (see below) and choose the one you want.
After you give your page a name, you can edit and customize it in the drag and drop page editor.
Use the tool buttons on the left to add widgets to your page and to edit the layout.
To connect your landing page to your email marketing list, hover over and click on the submit button to edit the popup form and click on the Edit Integrations link to connect to your email marketing service such as AWeber.
When you’re finished editing, click the Publish button and your landing page is now ready.
Leadpages has perhaps the best collection of landing page templates that I’ve seen. There are some particularly effective themes for authors, coaching, and fitness. However, no matter what industry or business you’re in, you’ll be able to find a suitable page template.
Creating Forms with Leadpages
Leadpages also allows you to create both popup and embedded forms that you can add to your websites so that people can opt-in to your offers. The process is similar to creating your landing pages.
Creating a Website with Leadpages
As I mentioned earlier, one of Leadpages advantages is the ability to also create websites. The process and site editor are similar to creating your landing pages with the additions of things like adding menu items and other web pages.
These websites are perfect if you’re really just looking for a basic online web presence for your business. It’s a great alternative to Wix and the other website builders on the market. However, if you’re looking to create a blog, I would recommend WordPress. And, if you need an eCommerce site, I’d look at WooCommerce or Shopify.
Leadpages provides real-time analytics for your landing pages and other conversion tools. It’s helpful, but on the basic side. For most small businesses, the reporting in Leadpages is fine. Just don’t expect a ton of reports.
Integrating Leadpages with Other Platforms
As I mentioned earlier, you can easily integrate Leadpages with other platforms. In fact, Leadpages integrates with over 40 different applications. So you can do things like add your landing pages to your WordPress site and add people that sign up through your forms to your AWeber email list.
Leadpages Customer Support
While I’ve found the support at Leadpages to be generally very good, keep in mind that you have to have a Pro account to receive live chat support, and an Advanced account to get priority phone support. With the Standard plan, you’re limited to email ticket support.
The live chat support was excellent. I just wish they included it with all of their plans.
Leadpages Rating and Recommendation
Leadpages is a very effective software tool for the right scenario. If you already have an email marketing service or you prefer to keep your email list marketing separate from your other online marketing tools, then Leadpages is the perfect choice for creating your landing pages, opt-in forms, and even your basic websites.
I really like the selection of page and website designs that you get with Leadpages. And in my testing and personal use, Leadpages integrated very well with WordPress and AWeber. I also found working within the Leadpages drag and drop editors to be very easy.
While the customer support is good, I wish they would include live chat support with all levels of plans.
Overall, I definitely recommend Leadpages as a landing page and basic site builder. However, if you’re looking for one all-inclusive software tool for your online marketing, you probably want to look at a different product.