Your landing page is the most important part of your online digital marketing campaigns. A great landing page can make the difference in acquiring tons of leads and sales. In this article, we take a look at which software tools produce the best landing pages.
Because landing pages have become so vital to the online marketing process, many different types of software tools allow you to create them. Here, we’re going to be covering the email marketing, sales funnel, and website tools that have the best looking and easiest to build landing pages for your business.
Best Landing Pages: Email Marketing Providers
Email autoresponder companies are no longer just offering email list building functionality. The industry leaders have now expanded their features to include many other digital marketing items—including landing pages.
Landing pages are critical for getting people to sign up for your email list and capturing leads. These email marketing providers currently offer the best landing pages for list building purposes.
AWeber has just recently added landing pages to the digital marketing tools you get with their email autoresponder plans. While it isn’t the most extensive collection of templates, I do really like the designs which are effective for many industries and sales funnel goals.
Constant Contact has one of the better selections of landing pages as they’ve long focused on a complete marketing solution. What I like about Constant Contact is how images and photos from your own website can be pulled into your pages to help even more with your branding.
Best Landing Pages: Sales Funnel Software
Having the right landing page is even more important if your goal is to not only build an email marketing list but also actually sell a product or service. Your landing page is where you need to hook in your potential leads and customers. It’s the entry point or first contact they have with your sales funnel.
Landing pages are a huge part of successful sales funnel software tools, and these three sales funnel builders have the best landing pages in my opinion.
GetResponse offers the most value of any email marketing or sales funnel software package that I’ve used. With GetResponse you have access to all of the digital marketing tools you need (email autoresponder, forms, sales funnels, webinars, and landing pages). Their selection of landing page templates is quite good and their drag and drop editor is easy to use.
While DropFunnels is built on WordPress and operates very similarly to it, they actually have an impressive collection of landing page templates in their sales funnel builder. With DropFunnels, you can start with a complete multi-step sales funnel template or create your pages individually. Either way, the designs and functionality are excellent.
Best Landing Pages: Websites
For the largest or most comprehensive selection of landing pages, you can look for tools that are specifically made to let you create website pages. Although these tools are often used to build entire websites, they can also be used to create great looking and effective landing pages.
Beaver Builder is the not only the page builder of choice for WordPress users, but it’s really also a website builder that allows you to create great looking WordPress websites. Beaver Builder is great for creating all types of web pages—including landing pages.
With a name like Leadpages, you would expect great looking and fully functioning landing pages. And, they do not disappoint. While Leadpages doesn’t offer the range of digital marketing tools that others I mentioned in this article do, if you are specifically looking for landing pages, then Leadpages should be your first choice.
Leadpages has tons of page templates for all major industries.
Which Landing Page Tool Should You Use?
So, the question you might have now is, “Since I can create landing pages from so many software tools, which one should I use?” It really depends on your current online marketing status and requirements.
If you’re just starting out or don’t have anything currently in place, then I would consider GetResponse or Constant Contact. GetResponse provides the most functionality at the best price. Constant Contact also offers websites in addition to more user-friendly marketing campaigns.
If you like WordPress, then I would choose either DropFunnels or Beaver Builder. DropFunnels is built on WordPress and operates in much the same way. Beaver Builder is probably the top page builder that integrates with WordPress.
If you have a website and are looking to add email marketing, then you can choose AWeber and get both an email autoresponder and landing pages.
And, if you already have a website and email marketing, then Leadpages is the perfect option to add landing pages to your online marketing.
So as you can see, there are some great options for creating the best landing pages for your business to get more leads and increase your customer base!