When it comes to email autoresponder and list building services, the comparison you often encounter is AWeber vs MailChimp. Both of these email list building services provide you with all of the necessary tools you need to effectively create and maintain your email subscriber lists.
At one time, the decision between MailChimp and AWeber was whether you wanted to use a free service (MailChimp) or a premium paid plan (AWeber). However, both of these email marketing providers now offer both free and paid plans. Additionally, they have also greatly expanded the features included with their service.
Let’s take a closer look at each company to see which one might be better suited for your online business.
AWeber vs MailChimp: Overview
AWeber vs MailChimp: Features
Both AWeber and MailChimp have expanded their features to include items like forms, landing pages, and in the case of MailChimp, even websites.
AWeber offers 5 different levels of their Pro Plan based on the number of subscribers you have. With AWeber, you get access to all features with all of their paid plans. AWeber is one of the most established email autoresponder services, and they have expanded their features to now include the ability to create landing pages as well as opt-in forms.
MailChimp is even more focused on offering a complete line of online marketing services. You can not only create forms and landing pages, but they now also include their website builder. And, their advanced plans include more features such as custom templates and behavioral targeting.
If you want to base your decision soley on the number and variety of features, then MailChimp gets the edge.
AWeber vs MailChimp: Drag and Drop Editors
AWeber and MailChimp both provide easy to use drag and drop editors to compose your email messages and other marketing materials. Both editors allow you to easily add elements such as text, images, buttons, videos, and other items to your email messages.
It’s a very close call here. Personally, I find AWeber’s editor a bit more intuitive than the MailChimp editor. Initially, there were times when I wasn’t sure what step to take next when using MailChimp. It may just be personal preference, but in this category I’ll give a slight edge to AWeber.
AWeber vs MailChimp: List Building
I have to be honest. I find the list building and form building processes much easier and intuitive in AWeber than I do with MailChimp. The list creation process is better streamlined and I like the ability to use AWeber’s form templates to build my signup forms.
By contrast in MailChimp, although you have many options in creating your list or audience as they refer to it, your choices aren’t readily apparent and you’ll probably have to spend more time getting up to speed on things. Also, their form builder isn’t as impressive to me.
In this category, AWeber is the winner.
AWeber vs MailChimp: Integrations
Both AWeber and MailChimp integrate with most of the major software platforms you would expect and want. You can connect each with WooCommerce, Shopify, WordPress, Facebook, Stripe, and more. However, if you want to integrate with PayPal, you should choose AWeber. MailChimp is unfortunately not allowing integration with PayPal for new accounts.
Overall, in this category, AWeber has the advantage.
AWeber vs MailChimp: Analytics
Although you can get quality reporting and analytics from both AWeber and MailChimp, you’ll need to get a paid plan from AWeber or a premium plan from MailChimp to get the most useful reporting.
However, with AWeber’s free plan you do get some basic subscriber and message analytics, so I would give AWeber the edge in this category as well.
AWeber vs MailChimp: Customer Support
AWeber and MailChimp both offer 24/7 live chat and email support. While overall both companies do a good job with customer support, I would give a slight edge to AWeber. Also, keep in mind that if you plan to go with a free email marketing plan, AWeber does include live chat and email support, however MailChimp does not. With MailChimp’s free plan, you are limited to their knowledge base to search for help.
Therefore, in the customer support category, AWeber is the winner.
AWeber vs MailChimp: Value
On the plus side, both AWeber and MailChimp offer free plans that are useful for beginners. Of these two, I would definitely recommend AWeber if you’re going to go for the free plan.
If you need a paid premium plan, AWeber offers one all-inclusive Pro Plan that includes all of their premium features starting at $16.15 mo. With MailChimp, you choose from three different levels of features and prices—costing from $9.99 mo. to $299 mo.
When it comes to value, I would rate AWeber above MailChimp.
The differences between AWeber and MailChimp are definitely less distinct than they once were. Both of these email marketing providers now offer free plans that you can use when you’re starting out. They also provide other tools you can use to improve your online marketing and expand your customer base.
If email marketing and autoresponder functionality is your main requirement, then I would recommend going with AWeber. AWeber has a more established email marketing platform and they are also more affiliate marketing friendly—if that’s the route you’re taking.
If you prefer to have one software tool to handle all of your digital marketing, then MailChimp may be the better fit. On the plus side, you do get more features than with AWeber. However, MailChimp’s email autoresponder may not be as consistent as the performance you get with AWeber. And remember, with MailChimp’s free email marketing plan, you don’t get live chat or email support.
While it’s a close call in some areas, because email marketing is the main focus of this comparison, AWeber is the overall winner here.
- Email Campaigns
- Autoresponder Follow Up
- Signup Forms
- Email Newsletters
- HTML Email Templates
- Subscriber Segmenting
- Email Marketing Tracking
- AWeber Stats App
- Landing Pages
- Expert Customer Service
- Use for Free
- Email Marketing
- Ecommerce Marketing
- Landing Pages
- Facebook and Instagram Ads
- Signup Forms
- List Segmentation
- Website Builder
- Use for Free