When it comes to email autoresponder and list building services, two names that you encounter most of the time are AWeber and Constant Contact. Both of these email list building services provide you with all of the necessary tools you need to effectively create and maintain your email subscriber lists.
In this comparison of AWeber vs Constant Contact, we’ll take a closer look at each company to see which one is better suited for your online business.
AWeber vs Constant Contact: Overview
The good news is that you can try out both AWeber and Constant Contact for free. AWeber now has a free (but limited) plan and Constant Contact offers a full 60 day free trial.
AWeber vs Constant Contact: Features
AWeber offers 5 different levels of plans based on the number of subscribers you have. With AWeber, you get access to all features with all of their plans. And, AWeber has now added landing pages to their features, so you now don’t have to buy a separate product like a page builder tool to integrate with AWeber.
Constant Contact offers 2 different email marketing plans: Email and Email Plus. Both of their plans include an impressive list of core features. However, with Email Plus you get access to even more premium features such as Dynamic Content, surveys, polls, coupons, and event marketing.
The big advantage with Constant Contact is that you also get website creation and hosting. So, Constant Contact now really is a more complete solution for digital marketing.
While both AWeber and Constant Contact provide more than adequate features to create effective email marketing campaigns, if your basing your decision strictly on features, then Constant Contact gets a slight edge.
AWeber vs Constant Contact: Drag and Drop Editors
AWeber and Constant Contact both provide easy to use drag and drop editor to compose your email messages and landing pages. You can easily add and edit texts, images, buttons, and other formatting items to your marketing messages.
What I really like about Constant Contact is that if you already have a website, it will pull in the graphics form your site to further customize and help brand your messages.
While I find both editors easy to work with, because of the added customization you get with Constant Contact, they also get the advantage in this category.
AWeber vs Constant Contact: List Building
You get all the list building functionality you’ll need with both AWeber and Constant Contact. From building your first list all the way up to handling larger marketing lists that require more customization and segmentation, AWeber and Constant Contact are up for the job.
AWeber’s list building and management tools are more text based, while Constant Contact offers a more graphical interface with their email tools. Again, although I find both tool sets intuitive and easy to work with, I would give Constant Contact the advantage based on a slightly more user-friendly interface.
AWeber vs Constant Contact: Landing Pages
While Constant Contact has always provided the ability to create landing pages, AWeber has just recently added that functionality. Personally, I like Constant Contact’s templates a bit better. But, what I think really gives Constant Contact the edge is the added branding and customization you get.
For example, if you already have a website, Constant Contact will pull in images from your site to further customize your templates. It really helps with your branding and giving your marketing a more consistent and professional look.
AWeber vs Constant Contact: Integrations
Both AWeber and Constant Contact allow you to connect your email marketing to ecommerce platforms like Shopify and WooCommerce, social media outlets such as Facebook, and blogging platforms like WordPress. Also, you can connect to online payment processors such as PayPal and Stripe.
AWeber vs Constant Contact: Analytics
Although both platforms include helpful reports to track and improve your email marketing success, I personally like the report formats that Constant Contact provides you. I haven’t had any issues with the analytics data from either AWeber’s or Constant Contact’s reporting. I just find the graphics and formatting with Constant Contact make the reports easier to analyze and dissect.
AWeber vs Constant Contact: Customer Support
I’m pleased to report that AWeber and Constant Contact both provide excellent customer support. My experiences with both support departments has been positive and I’ve received very responsive and helpful assistance when needed.
Whether I’ve needed technical support or other help with my account, both AWeber and Constant Contact have been great in providing prompt resolutions.
AWeber includes phone, email, and live chat support, while Constant Contact offers phone, live chat, and community forum support.
It’s a very close call here. In my opinion, both AWeber and Constant Contact are winners when it comes to support. Because AWeber also includes email ticket support, I give them a little advantage in the support category.
AWeber vs Constant Contact: Value
In my opinion, both AWeber and Constant Contact are priced very reasonably for the amount and type of features you get. AWeber and Constant Contact both start at about the same rate ($19 mo. and $20 mo., respectively). Your cost increases as your number of list subscribers rises.
While Constant Contact’s prices are higher as you increase your number of subscribers, keep in mind that Constant Contact also provides a wider range of features so the value comparison is closer than it looks at first glance. However, because AWeber has now added features such as landing pages, they do get a slight advantage in this category.
The truth is, AWeber and Constant Contact can both be used for effective email list building. I’m actually using both of these email services myself for different purposes. AWeber and Constant Contact both provide all the features, list building interfaces, templates, and customer support needed to help you build your email lists faster and more efficiently.
The choice really comes down to your particular business model and your current online marketing status. First, if you’re marketing your own products or services for your business, I would go with Constant Contact. However, if you’re doing affiliate marketing, I would recommend AWeber as they tend to be more affiliate-friendly.
The other consideration is whether you just need an email autoresponder or you also need a website. AWeber is perfect if you just want to plug in email marketing to your existing website and online presence. However, if you’re just starting out and don’t have a site of you own, then Constant Contact is the better choice.
Although this comparison is close, overall Constant Contact is the winner.
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- Subscriber Segmenting
- Email Marketing Tracking
- AWeber Stats App
- Landing Pages
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